About
About Novanty
Novanty was created from more than 15 years of hands-on experience in global sourcing and supply chain development.
Our roots come from Part Distribution LLC, where we helped buyers in the United States and Canada find suppliers in China and import their products. Over the years, we have worked with hundreds of buyers and thousands of suppliers, importing millions of dollars in inventory every year.
In addition to China, we have also sourced extensively from the United States, Europe, and other Western countries.
What We Noticed
Mr. Kelly Johnson
Founder
Through this work, we began to notice major differences between how sourcing works in China versus the West.
In Western countries, when a buyer orders from a local supplier, credit terms are expected. If a supplier does not offer delayed payment terms, they often do not win the order at all. Credit terms are that important to Western buyers.
However, when Western buyers source from China, they almost never ask about credit terms. Not because they don’t value them — but because they assume Chinese suppliers cannot offer them. They know it is risky for the supplier.
Because of this, most Chinese suppliers are never asked for delayed payment terms. As a result, many suppliers never realize how valuable payment terms are to Western buyers.
The Key Insights
This led us to an important realization.
There are thousands of companies and agents helping Western buyers find suppliers and place orders.
But there are very few people helping suppliers win those orders.
The real unmet demand was not helping buyers find factories —
it was helping Chinese suppliers win more business.
What We Learned
We began asking our U.S. and Western clients directly about payment terms.
What we learned was clear:
– When two Chinese suppliers are otherwise equal, Western buyers are far more likely to choose the one that offers credit terms.
– Many buyers told us they would switch suppliers if another supplier offered delayed payment terms.
We also knew from our background in supply chain finance how to make this possible without creating risk for the supplier..
Why Novanty Exists
Novanty was created to solve this exact problem.
We help Chinese suppliers:
– Offer delayed payment terms to U.S. customers
– Get paid according to their normal payment terms
– Take no payment risk and experience no delays
By strengthening the supplier’s offer in a way competitors usually cannot match, Novanty helps suppliers win more of the orders they already quote — without lowering price or finding new customers.